{"title":"Chains","description":"\u003cp\u003e\u003cspan\u003eElevate your everyday style with the Vellura Anti-Tarnish Chain, designed for timeless elegance and long-lasting shine. Crafted for modern wearers who value both beauty and durability, this chain blends refined craftsmanship with advanced anti-tarnish technology—making it perfect for daily use and special occasions alike.\u003c\/span\u003e\u003cspan\u003eMeticulously crafted with a high-polish finish, the chain reflects light beautifully, delivering a sleek, luxurious look. Its smooth surface and precise detailing ensure a refined appearance that complements pendants effortlessly or stands elegant on its own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade using nickel-free and lead-free materials, the Vellura Anti-Tarnish Chain is gentle on the skin and suitable for sensitive wearers. Enjoy all-day comfort without irritation or redness.T\u003c\/span\u003e\u003cspan\u003ehis chain is designed to resist fading, oxidation, and discoloration, even with regular wear. It maintains its original shine and color over time, making it ideal for Indian weather and everyday lifestyles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for Gifting\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElegant, durable, and thoughtfully designed, the Vellura Anti-Tarnish Chain makes a perfect gift for birthdays, anniversaries, festivals, or everyday self-love.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"anti-tarnish-chains","title":"Anti Tarnish Chains","description":"\u003cp\u003e\u003cspan\u003eRefined, modern, and effortlessly elegant — the Vellura Silver Snake Chain Necklace is designed for those who appreciate clean luxury with a contemporary edge. Featuring a sleek flat twisted rope (herringbone) design, this chain delivers a smooth, high-shine silver finish that reflects light beautifully and sits perfectly on the neckline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with a premium anti-tarnish coating, this chain is made to retain its brilliance through everyday wear. Its flat, flexible structure allows it to drape naturally, offering exceptional comfort without twisting or snagging. The minimalist silhouette makes it a versatile essential — perfect to wear solo for a refined statement or layered with pendants for a bolder look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to be hypoallergenic and skin-friendly, this chain is safe for sensitive skin and suitable for all-day wear. With its unisex appeal, it complements both men’s and women’s styling, seamlessly transitioning from casual outfits to evening and festive wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBacked by Vellura Jewellery’s 2-Year Warranty, this twisted rope chain reflects our promise of long-lasting quality, premium craftsmanship, and timeless design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKey Features\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eElegant flat snake chain\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh-polish silver-tone finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced anti-tarnish technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHypoallergenic \u0026amp; skin-safe\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth, flexible drape for everyday comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for solo wear or layering with pendants\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnisex design for versatile styling\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMinimal everyday luxury\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContemporary and clean styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePairing with pendants or charms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGifting for birthdays, anniversaries \u0026amp; special occasions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"VelluraJewellery","offers":[{"title":"gold","offer_id":45080901124175,"sku":"VEL-000375","price":699.0,"currency_code":"INR","in_stock":true},{"title":"silver","offer_id":45080901156943,"sku":"VEL-000376","price":699.0,"currency_code":"INR","in_stock":true},{"title":"geometric","offer_id":45080901189711,"sku":"VEL-000377","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7836\/4751\/files\/62_4.webp?v=1776011357"},{"product_id":"snake-chain-silver","title":"Snake Chain-Silver","description":"\u003cp\u003e\u003cspan\u003eRefined, modern, and effortlessly elegant — the Vellura Silver Snake Chain Necklace is designed for those who appreciate clean luxury with a contemporary edge. Featuring a sleek flat twisted rope (herringbone) design, this chain delivers a smooth, high-shine silver finish that reflects light beautifully and sits perfectly on the neckline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with a premium anti-tarnish coating, this chain is made to retain its brilliance through everyday wear. Its flat, flexible structure allows it to drape naturally, offering exceptional comfort without twisting or snagging. The minimalist silhouette makes it a versatile essential — perfect to wear solo for a refined statement or layered with pendants for a bolder look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to be hypoallergenic and skin-friendly, this chain is safe for sensitive skin and suitable for all-day wear. With its unisex appeal, it complements both men’s and women’s styling, seamlessly transitioning from casual outfits to evening and festive wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBacked by Vellura Jewellery’s 2-Year Warranty, this twisted rope chain reflects our promise of long-lasting quality, premium craftsmanship, and timeless design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKey Features\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eElegant flat snake chain\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHigh-polish silver-tone finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced anti-tarnish technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHypoallergenic \u0026amp; skin-safe\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth, flexible drape for everyday comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for solo wear or layering with pendants\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnisex design for versatile styling\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMinimal everyday luxury\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eContemporary and clean styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePairing with pendants or charms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGifting for birthdays, anniversaries \u0026amp; special occasions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"VelluraJewellery","offers":[{"title":"Default Title","offer_id":45080901222479,"sku":"VEL-000374","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7836\/4751\/files\/55_3.webp?v=1776011355"},{"product_id":"snake-chain-gold","title":"Snake Chain- Gold","description":"\u003cp\u003e\u003cspan\u003eMake a bold yet refined style statement with the Vellura Flat Snake Gold Chain ,a modern classic designed for elevated everyday wear. Featuring a sleek, flat twisted rope pattern, this chain delivers a smooth, mirror-like finish that reflects light beautifully, creating a rich and luxurious appearance on the neckline.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCrafted with premium 18K gold plating, this chain is treated with an advanced anti-tarnish coating to ensure long-lasting brilliance. Its flat, flexible structure allows the chain to sit comfortably and evenly on the skin, offering a polished, high-end look without compromising on comfort.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned to be hypoallergenic and skin-friendly, the Vellura twisted rope chain is ideal for daily wear. Its versatile silhouette makes it perfect to wear solo for a minimal luxury vibe or layered with pendants for a bolder, styled look. Suitable for both men and women, this chain transitions effortlessly from casual wear to festive and evening outfits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBacked by Vellura Jewellery’s 2-Year Warranty, this piece reflects our commitment to quality, durability, and timeless design—crafted to stay radiant wear after wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eKey Features\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eElegant flat Snake chain\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePremium 18K gold-plated finish\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdvanced anti-tarnish technology\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHypoallergenic \u0026amp; safe for sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSmooth, flexible drape for all-day comfort\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIdeal for layering or standalone styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eUnisex design for versatile wear\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePerfect For\u003cbr\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eEveryday luxury styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMinimalist statement looks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePairing with pendants or charms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGifting for birthdays, anniversaries \u0026amp; festive occasions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"VelluraJewellery","offers":[{"title":"Default Title","offer_id":45080901255247,"sku":"VEL-000373","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7836\/4751\/files\/56_3_ca1f1ba7-1231-4515-8718-8e26d8eb4a25.webp?v=1776011356"},{"product_id":"twisted-rope-chain","title":"Twisted Rope Chain","description":"\u003cp\u003e\u003cspan\u003eElevate your everyday style with the Vellura Twisted Rope Chain Necklace, a timeless essential designed for effortless elegance and long-lasting shine. Crafted with a classic twisted rope pattern, this chain reflects light beautifully from every angle, creating a rich, luxurious finish that never goes out of style.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMade with premium 18K gold plating, this rope chain is anti-tarnish, hypoallergenic, and skin-safe, making it ideal for daily wear. Whether worn alone as a statement piece or paired with your favorite pendant, the twisted design adds depth, texture, and sophistication to any look.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEngineered for durability and comfort, the chain features a smooth, flexible drape that sits naturally on the neckline without pulling or twisting. Its versatile design makes it perfect for both men and women, seamlessly transitioning from casual outfits to festive and evening wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt Vellura Jewellery, every piece is created to balance luxury and longevity. This twisted rope chain comes with our 2-Year Warranty, ensuring confidence, quality, and lasting brilliance with every wear.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhy You’ll Love It\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003ePremium 18K gold-plated finish for a rich, polished look\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAnti-tarnish coating for long-lasting shine\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHypoallergenic \u0026amp; safe for sensitive skin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic twisted rope design with a luxury feel\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePerfect for layering or wearing solo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for daily wear, gifting, and special occasions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePerfect For\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMinimal everyday styling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003ePairing with pendants or charms\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGifting for birthdays, anniversaries, or festive occasions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eBuilding a versatile jewelry collection\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"VelluraJewellery","offers":[{"title":"Default Title","offer_id":45080901288015,"sku":"VEL-000372","price":699.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7836\/4751\/files\/57_5_a4fccb6e-573a-4c2b-800c-01c50dea8b53.webp?v=1776011357"},{"product_id":"luxury-anti-tarnish-unisex-snake-chain-18k-gold-plated-stylish-necklace-for-men-women","title":"Unisex Snake Chain | 18K Gold Plated","description":"\u003cp\u003e\u003cspan\u003eUpgrade your everyday style with this premium Anti-Tarnish Unisex Snake Chain, designed for both men and women who love minimal yet classy jewellery. This 18K gold plated snake chain offers a smooth, sleek finish that sits comfortably on the neck, making it perfect for daily wear or layering. Made with high-quality materials and advanced anti-tarnish coating, it stays shiny and fade-free for years. Ideal for casual, party, and festive looks—pair it with shirts, kurtas, or western outfits for an effortlessly stylish statement. A must-have accessory for modern fashion lovers looking for durability and elegance in one piece.\u003c\/span\u003e\u003c\/p\u003e","brand":"VelluraJewellery","offers":[{"title":"Default Title","offer_id":45080909152335,"sku":"VEL-000158","price":599.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7836\/4751\/files\/IMG-4455.jpg?v=1776011622"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0704\/7836\/4751\/collections\/Untitled_design_18.jpg?v=1776058658","url":"https:\/\/vellurajewellery.in\/collections\/chains.oembed","provider":"Vellura jewellery","version":"1.0","type":"link"}